The third webinar in the series of CI Business Talks will take place on

THURSDAY, MARCH 23rd 2023 AT 9:00 AM

Title: 4 Keys to Successful Strategic Communication in China

Content: Branding and strategic communication are crucial components for any company looking to succeed in the Chinese market or partnering with Chinese companies. With its unique business culture and distinct digital ecosystem, effectively communicating your brand message in China can mean the difference between success and failure.  In this webinar we will be exploring the strategies and tactics for using strategic communication to attract opportunities and establish a strong brand presence in the Chinese market.

Lecturer:  SARAH BOUREK is a senior digital strategist at Labbrand HQ in Shanghai. She has experience managing strategic brand communication for over 60 major brands in the Chinese market. Sarah has managed market entry strategy and social media communication strategy for brands in China that have reached over 300 million exposures and created award-winning campaigns in the Chinese market, receiving global recognition. She hopes to share her passion for international business and branding with all who attend. Sarah is fluent in English and Mandarin.

The webinar is free and will be held entirely online in the English language. You will get the link to attend one day before the webinar is scheduled.
The lecture will be recorded and available on YouTube, on the Confucius Institute's channel, after the event.

APPLY HERE

We are looking forward for you to join us!